TY  - JOUR
AU  - José Luis Vázquez
AU  - López Aza, Carlota
AU  - Ana Lanero
PY  - 2014
DO  - 10.1007/s12208-014-0114-3
SN  - 1865-1984
UR  - https://hdl.handle.net/20.500.14352/125149
T2  - International Review on Public and Nonprofit Marketing
AB  - The principal aim of this paper is to identify the factors that define the perceptions of students with regards to University Social Responsibility (USR), and discuss its implications for the design of University marketing strategies. In doing that, a...
LA  - eng
M2  - 195
PB  - Springer Nature
KW  - Public marketing
KW  - University social responsibility (USR)
KW  - Higher education
KW  - Perceptions
KW  - Undergraduate students
KW  - Spain
TI  - Are students aware of university social responsibility? Some insights from a survey in a spanish university
TY  - journal article
VL  - 11
ER  -