RT Report
T1 Internationalisation process and forms of market penetration: a dynamic proposal
A1 Alonso Rodríguez, José Antonio
AB The reality of international markets has undergone important transformations in the last two decades. The growing level of interrelationship existing among national economies, the prominent role acquired by more dynamic sources of competitive advantage, the obligatory use of more complex mechanisms of competition or the alterations occurring in the forms of organisation of business activities are some of the most outstanding changes. This is a broad and intensive mutation affecting the company and its environment. As a consequence, new criteria, approaches and instruments have to be applied to the analysis of those emerging realities, to gain a greater insight into their meaning.
PB Facultad de Ciencias Económicas y Empresariales. Decanato
SN 2255-5471
YR 1994
FD 1994
LK https://hdl.handle.net/20.500.14352/64089
UL https://hdl.handle.net/20.500.14352/64089
LA eng
DS Docta Complutense
RD 18 abr 2025