TY  - JOUR
AU  - Pedreño Santos, Ana
AU  - Carrasco Polaino, Rafael
PY  - 2024
DO  - 10.1504/IJIMA.2024.10065231
SN  - 1477-5212
UR  - https://hdl.handle.net/20.500.14352/125074
T2  - International Journal of Internet Marketing and Advertising
AB  - Several governments are putting the focus on policies aimed at a better integration of older people into society and an improvement in their quality of life. NGOs helping older adults are crucial to these policies communication and implementation....
LA  - eng
PB  - Inderscience
KW  - older adults
KW  - elderly adults
KW  - seniors
KW  - NGO
KW  - communication
KW  - social media
KW  - X
KW  - Twitter
KW  - network analysis
KW  - sentiment analysis
KW  - topics
KW  - format
KW  - engagement
KW  - polarity
KW  - objectivity
KW  - conversation
TI  - Insights for NGOs helping older adults: a social network analysis in X-Twitter
TY  - journal article
ER  -