RT Journal Article
T1 Tourism sustainability in archaeological sites
A1 Blasco López, María Francisca
A1 Recuero Virto, Nuria
A1 Aldas Manzano, Joaquín
A1 García de Madariaga Miranda, Jesús
AB This research aims to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. This study offers useful insights for researchers and managers. The findings have revealed that market orientation and innovativeness positively and significantly influence tourism sustainability, measured in economic and social terms. Besides, tourist functionality has been determined as an antecedent of market orientation.
PB Emerald
SN 2044-1266
YR 2018
FD 2018
LK https://hdl.handle.net/20.500.14352/12325
UL https://hdl.handle.net/20.500.14352/12325
LA eng
DS Docta Complutense
RD 29 abr 2024