RT Journal Article
T1 Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
A1 Ramos González, María del Mar
A1 Rubio Andrés, María De Las Mercedes
A1 Sastre Castillo, Miguel Ángel
AB This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.
PB Multidisciplinary Digital Publishing Institute (MDPI)
SN 2071-1050
YR 2017
FD 2017
LK https://hdl.handle.net/20.500.14352/18867
UL https://hdl.handle.net/20.500.14352/18867
LA eng
NO Cofares-UCM
DS Docta Complutense
RD 2 may 2024