TY  - JOUR
AU  - Sánchez Herrera, Joaquín
AU  - Pintado, Teresa
PY  - 2025
DO  - 10.13140/RG.2.2.19643.12325
UR  - https://hdl.handle.net/20.500.14352/121233
AB  - Brand loyalty has significantly declined over the past 10 years, and all signs suggest this trend will continue in the future. In fact, over one-third of US consumers lack brand loyalty entirely. This research explores how category involvement and...
LA  - eng
M2  - 1
KW  - Repurchase intention
KW  - Category involvement
KW  - Brand personality
KW  - Innovation diffusion
KW  - Product type
KW  - Brand loyalty
TI  - The repurchase riddle. How category involvement and brand personality shape repeat buying behavior across the innovation diffusion cycle
TY  - journal article
ER  -