TY - JOUR AU - Méndez Suárez, Mariano AU - Obesso Arias, María de las Mercedes de AU - Carrero Márquez, Oliver AU - Marín Palacios, Cristina PY - 2023 DO - 10.1109/TEM.2023.3258686 SN - 0018-9391 UR - https://hdl.handle.net/20.500.14352/125475 T2 - IEEE Transactions on Engineering Management AB - In this article, we investigate the previously unstudied reasons why companies use prohibited artificial intelligence (AI) applications and are punished with large fines under the European General Data Protection Regulation (GDPR). Investigating and... LA - eng M2 - 12218 PB - IEEE KW - Artificial intelligence (AI) ethics KW - General Data Protection Regulation (GDPR) compliance KW - Fuzzy-set qualitative comparative analysis (fsQCA) KW - Prohibited ai practices TI - Why do companies employ prohibited unethical artificial intelligence practices? TY - journal article VL - 71 ER -