TY  - JOUR
AU  - Flores Zamora, Javier
AU  - García De Madariaga Miranda, Jesús
PY  - 2017
DO  - 10.1016/j.jretconser.2017.07.008
SN  - 0969-6989
UR  - https://hdl.handle.net/20.500.14352/18864
T2  - Journal of Retailing and Consumer Services
AB  - The role of opinion leadership to develop positive loyalty effects in the arts services has received little attention. The objectives of this paper are: first, to test the influence of opinion leadership between service attributes and loyalty; and...
LA  - eng
M2  - 114
PB  - Elsevier
KW  - Opinion leadership
KW  - Arts services
KW  - Service evaluation
KW  - Loyalty intentions
KW  - Satisfaction.
TI  - Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider
TY  - journal article
VL  - 39
ER  -