TY  - JOUR
AU  - Pedro Dourado
AU  - Carmen Llovet
AU  - Ortega Fernández, Eglée Andreina
PY  - 2025
DO  - 10.1108/CCIJ-12-2023-0179
SN  - 1356-3289
UR  - https://hdl.handle.net/20.500.14352/128545
T2  - Corporate Communications: An International Journal
AB  - PurposeGiven the potential for authorial fashion to lead the way in the field of sustainable fashion and digital platforms to be a powerful tool for spreading sustainable messages, this study seeks to explore the emphasis given to sustainability in...
LA  - eng
M2  - 260
PB  - Emerald Insight
KW  - Sustainability
KW  - Digital communication
KW  - Instagram
KW  - Fashion
KW  - Transparency
KW  - Thematic analysis
KW  - Cross cultural
TI  - Communicating sustainability: the Iberian challenge for authorial fashion brands
TY  - journal article
VL  - 30
ER  -