TY - CPAPER AU - Shu, Ziwei AU - Carrasco González, Ramón Alberto AU - Portela García-Miguel, Javier AU - Sánchez Montañés, Manuel A2 - Reis, José Luís A2 - Peter, Marc K. A2 - Varela González, José Antonio PY - 2023 DO - 10.1007/978-981-19-9099-1_5 SN - 978-981-19-9098-4 SN - 2190-3018 UR - https://hdl.handle.net/20.500.14352/91318 AB - Customer segmentation helps the company better understand its target audience, which is vital to optimizing marketing strategies and maximizing the customer value for the company. This paper improves the original RFM model by including the potential... LA - eng M2 - 55 TI - Hotel customer segmentation using the integrated entropy-CRITIC method and the 2T-RFMB model TY - conference paper ER -