TY  - JOUR
AU  - Arceo Vacas, Alfredo
PY  - 2018
DO  - 10.1177/0002764217732476
SN  - 0002-7642
UR  - https://hdl.handle.net/20.500.14352/120017
T2  - American Behavioral Scientist
AB  - The identity of the universities is one more piece to consider inside the puzzle of the grassroots public diplomacy. University social responsibility is not well exploited on university websites. This is the main conclusion we have reached following a...
LA  - eng
M2  - 391
PB  - Sage
KW  - grassroots public diplomacy
KW  - university social responsibility
KW  - Comunidad de Madrid
KW  - Estado de Puebla
KW  - communication
KW  - public relations
KW  - reputation
KW  - public image
TI  - The identity of university social responsibility on the websites of the universities of the Autonomous Region of Madrid (Spain) and the State of Puebla (Mexico), as a tool of grassroots public diplomacy
TY  - journal article
VL  - 62
ER  -