RT Book, Section T1 Understanding AI adoption in education: a TAM perspective on students’ and teachers’ perceptions A1 Marín Díaz, Gabriel A1 Galán Hernández, José Javier A1 Gómez Medina, Raquel A1 Aijón Jiménez, José Alberto A2 Jiménez García, Eva A2 Velasco Quintana, Paloma J. AB Over the past 30 years, we have experienced exponential growth. The advent of the Internet marked a significant shift in how we work and access information. We are now in a new phase, where the speed of information processing and storage capacity have prompted another exponential change. The arrival of new technologies such as mobile applications, Big Data, and artificial intelligence (AI) is transforming the university environment. These innovations aim to enhance the educational experience, optimize administrative processes, and support academic research. The effectiveness of these technologies depends on their acceptance by students and faculty, making it crucial to evaluate user adaptation. Despite extensive research on technology development, there is a lack of studies validating their impact and acceptance in academic settings. This research addresses this deficiency by presenting a new model based on the Technology Acceptance Model (TAM) tailored for university students and faculty. The study introduces an assessment system for digital maturity levels using a fuzzy 2-tuple linguistic model and the analytic hierarchy process (AHP). The results demonstrate a significant correlation between the use of AI and the enhancement of the academic experience in universities. PB Dykinson S.L. SN 978-84-1070-680-4 YR 2024 FD 2024-06-26 LK https://hdl.handle.net/20.500.14352/130073 UL https://hdl.handle.net/20.500.14352/130073 LA eng NO Díaz, G. M., Hernández, J. J. G., Medina, R. G., & Jiménez, J. A. A. (2024). Understanding AI adoption in education: A tam perspective on students’ and teachers’ perceptions. In Construyendo el futuro de la educación superior en la era digital (pp. 369-380). Dykinson. NO SIN FINANCIACIÓN DS Docta Complutense RD 15 ene 2026