TY  - JOUR
AU  - González-Villa, Igor-Alejandro
AU  - Mañas Viniegra, Luis
AU  - Llorente Barroso, Carmen
PY  - 2020
DO  - 10.3389/fpsyg.2020.02108
UR  - https://hdl.handle.net/20.500.14352/109469
T2  - Frontiers in Psychology
AB  - Purpose driven companies have developed their corporate culture with a commitment to stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the management of organizational intangibles over capital. The overall objective...
LA  - eng
M2  - 1
PB  - Frontiers Media
KW  - Corporate purpose
KW  - Brand purpose
KW  - Purpose-driven companies
KW  - IBEX-35
KW  - Intangible economy
KW  - Neuromarketing
KW  - Eye tracking
KW  - Galvanic skin response
TI  - The corporate purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles
TY  - journal article
ER  -