TY  - JOUR
AU  - Fernández Lores, Susana
AU  - Marquez, Juan Antonio
AU  - Villaverde, Silvia
PY  - 2021
DO  - 10.1080/10496491.2021.1888183
UR  - https://hdl.handle.net/20.500.14352/112952
T2  - Journal of Promotion Management
AB  - Smartphones have become indispensable elements of 21st-century society. However, these technological changes do not impact all groups equally, and age continues to be a clear determinant. The objective of the present work is to analyze the senior...
LA  - eng
M2  - 952
PB  - Taylor & Francis
KW  - Mobile communication
KW  - Seniors
KW  - Mobile applications
KW  - Technology
KW  - Adoption process
KW  - Perceived usefulness
KW  - Support
TI  - Mobile Communication and Seniors: An Exploratory Study on Their Consumption of Apps
TY  - journal article
VL  - 27
ER  -