TY  - GEN
AU  - Alonso Meseguer, Javier
AU  - Arellano Espinar, Francisco Alfonso
PY  - 2015
UR  - https://hdl.handle.net/20.500.14352/107643
AB  - The traditional Bass model (Bass, 1969) for the adoption and diffusion of new products has customarily been used to gauge the speed at which new products were adopted in a market by estimating innovation (p) and imitation (q) parameters. Rogers (2003)...
LA  - eng
PB  - BBVA Research
KW  - digital economy
KW  - adoption
KW  - diffusion
KW  - consumers
KW  - Spain
TI  - Heterogeneity and diffusion in the digital economy: Spain's case
TY  - working paper
ER  -