TY  - JOUR
AU  - Liu, Aiping
AU  - Urquía Grande, María Elena
AU  - López Sánchez. Pilar
AU  - Rodríguez López, Ángel
PY  - 2024
DO  - 10.1016/j.jbef.2024.100972
SN  - 2214-6350
UR  - https://hdl.handle.net/20.500.14352/118115
T2  - Journal of Behavioral and Experimental Finance
AB  - This study delves into the impact of gamification usage on the customer relationship management performance of microfinance platforms in China. Specifically, we systematically investigate the positive and negative perceptions influencing gamification...
LA  - eng
M2  - 100972
PB  - Elsevier
KW  - Gamification
KW  - Microfinance
KW  - Valence framework
KW  - Customer relationship management
TI  - The power of play in microfinance: examining the effect of gamification on customer relationship management performance
TY  - journal article
VL  - 44
ER  -