%0 Journal Article %A Peset Martín, Clara María %A Pineda, Antonio %A Stahlhofen, Maximilian %T Potential NRQCD for unequal masses and the Bc spectrum at N3LO %D 2016 %@ 1029-8479 %U https://hdl.handle.net/20.500.14352/100874 %X We determine the 1/m and 1/m 2 spin-independent heavy quarkonium potentials in the unequal mass case with (α 3) and (α 2) accuracy, respectively. We discuss in detail different methods to calculate the potentials, and show the equivalence among them. In particular we obtain, for the first time, the manifestly gauge invariant 1/m and 1/m 2 potentials in terms of Wilson loops with next-to-leading order (NLO) precision. As an application of our results we derive the theoretical expression for the B c spectrum in the weak-coupling limit through next-to-next-to-next-to-leading order (N3LO). %~