TY  - JOUR
AU  - Jarzus, Kathrin
AU  - Erdmann, Anett
AU  - Ramos-Henríquez, José Manuel
AU  - Mas Iglesias, José Manuel
PY  - 2026
DO  - 10.1016/j.jdmm.2026.101089
SN  - 2212-571X
UR  - https://hdl.handle.net/20.500.14352/132312
T2  - Journal of Destination Marketing & Management
AB  - This study introduces a triple-method approach to evaluate tourism destination attractiveness by integrating consumer surveys, neurophysiological measurements, and large language models (LLMs). Drawing on dual-process theory as a conceptual and...
LA  - eng
PB  - Elsevier
KW  - Tourism destination images
KW  - Dual-process theory
KW  - Neurophysiological methods
KW  - Large language models
KW  - Multi-method research
TI  - Evaluating tourism destination images: integrating survey, neural responses and artificial intelligence
TY  - journal article
VL  - 40
ER  -