TY - JOUR AU - Pasca García, Laura AU - Moreno Gata, Sofía PY - 2026 DO - 10.1177/19429347261441083 UR - https://hdl.handle.net/20.500.14352/134663 T2 - Ecopsychology AB - Not all pro-environmental behaviors are equally effective in fostering sustainable habits. Psychological mechanisms, such as moral licensing, can paradoxically reduce the positive impact of well-intentioned actions. In this pre-registered... LA - eng PB - Sage KW - Moral licensing KW - Moral credentials KW - Pro-environmental behavior KW - Environmental impact KW - Guilt TI - Not all green behaviors are equal: Efficiency practices reduce moral licensing while curtailment practices increase it TY - journal article ER -