TY  - JOUR
AU  - Kong, Juan
PY  - 2023
DO  - 10.1016/j.jretconser.2023.103374
SN  - 0969-6989
UR  - https://hdl.handle.net/20.500.14352/103260
T2  - Journal of Retailing and Consumer Services
AB  - The perceived helpfulness of online product reviews plays a critical role in consumers’ decisions in e-commerce. In this context, based on the literature on information processing and cultural effects, this study explored the role of review features...
LA  - eng
M2  - 1
PB  - Elsevier
KW  - Cultural orientation
KW  - High-low context culture
KW  - Uncertainty avoidance
KW  - Sentiment analysis
KW  - Electronic word-of-mouth
TI  - Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews
TY  - journal article
VL  - 73
ER  -