TY  - THES
AU  - Pedreño Santos, Ana
A3  - Blasco López, Francisca
A3  - García de Madariaga Miranda, Jesús
PY  - 2017
SN  - 978-84-09-34043-9
UR  - https://hdl.handle.net/20.500.14352/21607
AB  - To know how marketing variables affect customer value is essential for a company in order to be market and customer oriented, and to improve investment efficiency in both attracting and retaining customers. Thus, the assessment of the influence of...
LA  - spa
PB  - Universidad Complutense de Madrid
KW  - Marketing
TI  - Análisis de las variables de marketing que afectan al valor del cliente. La permanencia como variable controlable
T2  - Analysis of marketing variables that affect customer value. The termination tee commitment as a customer value variable
M3  - doctoral thesis
ER  -