RT Journal Article
T1 How can European museums reach sustainability?
T2 ¿Cómo alcanzan los museos europeos la sostenibilidad?
A1 Recuero Virto, Nuria
A1 Blasco López, María Francisca
A1 San-Martín, Sonia
AB Purpose – This research aims to provide evidence of the impacts of market orientation, customer value approach (through prestige, value for money and reputation for quality) and innovation on museum sustainability.Design/methodology/approach – The model is analysed through partial least squares (PLS-SEM), using a sample of 549 European museums.Findings – The results reveal that reputation for quality, prestige, innovation and value for money positively and significantly influence museum sustainability. Interestingly, the most meaningful linkage is between market orientation and innovation.Practical implications – This research helps museums that need to increase their customer value and innovativeness so as to ensure museum sustainability. It proves that museum managers have to increase employees’ involvement in decision-making processes.Originality/value – By using a wide sample of European museums, this study suggests that museum managers need to consider the impact of marketing strategies and customer value perceptions on the economic and social sustainability of museums.
PB Tourism Review
SN 1660-5373
YR 2017
FD 2017
LK https://hdl.handle.net/20.500.14352/100180
UL https://hdl.handle.net/20.500.14352/100180
LA eng
NO Recuero Virto, N., Blasco Lopez, M. F., & San-Martin, S. (2017). How can European museums reach sustainability?. Tourism Review, 72(3), 303-318.
DS Docta Complutense
RD 24 abr 2026