TY  - JOUR
AU  - Recuero Virto, Nuria
AU  - Blasco López, María Francisca
AU  - San-Martín, Sonia
PY  - 2017
DO  - 10.1108/TR-03-2017-0038
SN  - 1660-5373
UR  - https://hdl.handle.net/20.500.14352/100180
T2  - Tourism Review
AB  - Purpose – This research aims to provide evidence of the impacts of market orientation, customer value approach (through prestige, value for money and reputation for quality) and innovation on museum sustainability.Design/methodology/approach – The...
LA  - eng
M2  - 1
PB  - Tourism Review
KW  - Innovation, Market orientation, Sustainability, Customer value, Museums, Europe
KW  - Innovation
KW  - Market orientation
KW  - Sustainability
KW  - Customer value
KW  - Museums
KW  - Europe
TI  - How can European museums reach sustainability?
T2  - ¿Cómo alcanzan los museos europeos la sostenibilidad?
TY  - journal article
VL  - 72
ER  -