TY  - JOUR
AU  - García De Madariaga Miranda, Jesús
AU  - Recuero Virto, Nuria
AU  - Blasco López, María Francisca
AU  - Aldas Manzano, Joaquín
PY  - 2019
DO  - 10.1108/IJCTHR-06-2018-0074
UR  - https://hdl.handle.net/20.500.14352/104134
T2  - International Journal of Culture, Tourism and Hospitality Research
AB  - PurposeStudies that examine users’ perceptions of museum’s website quality are scarce. The purpouse of this paper is to propose a multi-group comparison between two superstar museums to outline the variables that define website quality regarding...
LA  - eng
M2  - 16
PB  - Emerald
KW  - Multi-group analysis
KW  - Museums
KW  - Website quality
KW  - Trust
KW  - Perceived control
KW  - E-loyalty
TI  - Optimizing website quality: The case of two superstar museum websites
TY  - journal article
VL  - 13
ER  -