TY  - JOUR
AU  - Fernández Lores, Susana
AU  - Crespo-Tejero, Natividad
AU  - Fernández-Hernandez, Ruth
AU  - García-Muiña, Fernando E.
PY  - 2023
DO  - 10.1002/cb.2151
UR  - https://hdl.handle.net/20.500.14352/112954
T2  - Journal of Consumer Behaviour
AB  - Health authorities have widely used social health campaigns to improve the attitudesand healthy behaviours of the population. During the COVID-19 pandemic, theybecame an essential tool in increasing compliance with health measures, especially among...
LA  - eng
M2  - 76
PB  - Wiley
KW  - Social health campaigns
KW  - Framing
KW  - Risk perception
KW  - Neuroscience
KW  - COVID-19
KW  - Persuasiveness
TI  - Framing, risk perception and social health campaigns: A neuroscientific analysis
TY  - journal article
VL  - 23
ER  -