TY  - JOUR
AU  - Villagra García, Nuria
AU  - Monfort, Abel
AU  - Sánchez Herrera, Joaquín
PY  - 2021
DO  - 10.1002/cb.1922
SN  - 1472-0817
UR  - https://hdl.handle.net/20.500.14352/108505
T2  - Journal of Consumer Behaviour: An International Research Review
AB  - Despite the efforts of organisations to make their consumers loyal to their brands, numerous studies show how loyalty has been declining in recent years without apparent causes. The aim of this research is to study the relationship between...
LA  - eng
M2  - 1152
PB  - Wiley
KW  - Brand trust
KW  - Brand personality
KW  - Brand loyalty
TI  - The mediating role of brand trust in the relationship between brand personality and brand loyalty
TY  - journal article
VL  - 20
ER  -