TY  - JOUR
AU  - Llorens Marín, Miguel
AU  - Hernández Estrada, Adolfo
PY  - 2021
DO  - 10.1057/s41270-021-00117-8
SN  - 2050-3318
UR  - https://hdl.handle.net/20.500.14352/113572
T2  - Journal of Marketing Analytics
AB  - This study fills a research gap found with customers' motivations to download branded apps and how store digitization can influence their loyalty to the store. It develops a stronger understanding of customer propensity to download fashion retailer’s...
LA  - eng
M2  - 349
PB  - Springer
KW  - Mobile app
KW  - Fashion retail
KW  - Store digitization
KW  - Interactive marketing
KW  - Interactive technology
TI  - A study of the downloading intentions of fashion retailers’ apps
TY  - journal article
VL  - 9
ER  -