RT Journal Article
T1 Political Content as Opinion Leaders: The Ideological Catalysis of Discourse on Social Networks
A1 Sánchez Medero, Rubén
AB Social networks have become one of the primary sources of political information, partly due to the high circulation of information that is produced and shared. The distribution of this content is influenced by various factors. In this study, which includes a preliminary study and two experiments (n = 241; n = 391; n = 629), we examine the ability of issue ownership to act as an ideological catalyst of discourse on a social network like X. The results show that issue ownership can activate participants’ cognitive biases and influence the distribution of content. However, this mainly occurs when participants are unaware of the author of the political content. This finding suggests a hierarchy of informational factors that drive content propagation on social networks
PB De Gruyter Brill
SN 0341-2059
YR 2025
FD 2025-05-15
LK https://hdl.handle.net/20.500.14352/133867
UL https://hdl.handle.net/20.500.14352/133867
LA eng
NO Sánchez Medero, Rubén. "Political content as opinion leaders: The ideological catalysis of discourse on social networks" Communications, vol. 51, no. 1, 2026, pp. 69-93. https://doi.org/10.1515/commun-2024-0057
DS Docta Complutense
RD 9 abr 2026