TY  - JOUR
AU  - Sánchez Herrera, Joaquín
AU  - Pintado Blanco, Teresa
PY  - 2024
DO  - 10.13140/RG.2.2.30942.65601
UR  - https://hdl.handle.net/20.500.14352/108987
AB  - This study explores the various sources of brand awareness and their differential impacts on brand equity and market performance. The primary objective of this research is to disentangle those sources of brand awareness (advertising, and...
LA  - eng
KW  - Advertising awareness
KW  - Advertising effects
KW  - Brand equity
KW  - Brand awareness
KW  - State-space moodels
KW  - Market ocutcome
TI  - Disentangling the dynamics of brand awareness: sources and effects on brand equity and market performance
TY  - journal article
ER  -