TY  - JOUR
AU  - Kolotouchkina Shvedova, Olga
AU  - Leardy, Luis
AU  - Pérez-Tejero, Javier
PY  - 2026
DO  - 10.3389/fspor.2026.1718212
UR  - https://hdl.handle.net/20.500.14352/132928
T2  - Frontiers in Sports and Active Living
AB  - Introduction                  Sponsorship is an essential element of the sports ecosystem, enabling powerful and authentic engagement between brands, athletes, and teams. While sponsorship has been widely researched in the context of high-profile...
LA  - eng
PB  - Frontiers Media
KW  - Inclusive Games
KW  - Media representation of disability
KW  - Paralympic Games
KW  - People with disabilities
KW  - Spanish Paralympic Committee
TI  - Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship
TY  - journal article
VL  - 8
ER  -