TY  - CHAP
AU  - García-Rivero, Ainhoa
AU  - Olivares Santamarina, José Prudencio
A4  - Miguélez-Juan, Blanca
A4  - Bonales Daimiel, Gema
PY  - 2023
DO  - 10.4018/978-1-6684-3971-5.ch002
SN  - 9781668439715
SN  - 9781668460917
SN  - 9781668439722
UR  - https://hdl.handle.net/20.500.14352/133421
AB  - As a consequence of the pandemic caused by Covid-19, the consumption of digital platforms and social networks has grown exponentially, especially the social network analyzed in this paper: Twitch. This platform of increasingly diverse content and...
LA  - eng
M2  - 31
PB  - IGI Global
TI  - Branded content on Twitch: an opportunity for brands
TY  - book part
ER  -