TY  - JOUR
AU  - Citlali Martínez-Estrella, E.
AU  - Bonales Daimiel, Gema
AU  - Recuero Virto, Nuria
PY  - 2026
DO  - 10.65598/rps.5974
UR  - https://hdl.handle.net/20.500.14352/131322
T2  - Prisma Social
AB  - The sponsorship of Paralympic athletes has played a crucial role in transforming the publicperception of Paralympic sports, especially since the London 2012 Games. Until that moment,the focus was primarily on the athletes' disabilities rather than...
LA  - eng
M2  - 39
KW  - Paralympic athletes
KW  - Sponsorship
KW  - Brand visibility
KW  - Corporate social responsibility
KW  - Inclusion Identity
TI  - Exploring sponsorship’s impact on paralympic athletes in Spain
TY  - journal article
ER  -