TY  - JOUR
AU  - Gavilán Bouzas, Diana
AU  - Fernández Lores, Susana
AU  - Martínez Navarro, María Gema
PY  - 2020
DO  - 10.1016/j.techfore.2020.120281
SN  - 0040-1625
UR  - https://hdl.handle.net/20.500.14352/113720
T2  - Technological Forecasting and Social Change
AB  - With the media environment becoming increasingly digital, the shift to online news has weakened the direct relationship between publishers and readers (Newman et al., 2019). The current challenge for news media, therefore, is to build traffic towards...
LA  - eng
PB  - Elsevier
KW  - Vividness
KW  - Push notifications
KW  - Click through
KW  - Online news
KW  - Traffic building
TI  - Vividness of news push notifications and users’ response
TY  - journal article
VL  - 161
ER  -