TY  - JOUR
AU  - Andrés Sánchez, Jorge de
AU  - Arias Oliva, Mario
AU  - Souto Romero, Mar
AU  - Llorens Marín, Miguel
PY  - 2026
DO  - 10.1007/s10614-025-11270-y
SN  - 0927-7099
UR  - https://hdl.handle.net/20.500.14352/129836
T2  - Computational Economics
AB  - Blockchain technology is emerging as an innovative solution to overcome the traditional limitations of customer loyalty programmes by offering transparency, decentralization, and interoperability. This study investigates the factors that drive the...
LA  - eng
PB  - Springer Nature
KW  - Blockchain
KW  - Blockchain-based loyalty programmes
KW  - UTAUT
KW  - Explainable machine learning
KW  - Decision tree regression
KW  - Random forest
KW  - Extreme gradient boosting
KW  - Shapley additive explanations
TI  - Integrating machine learning techniques and the unified theory of acceptance and use of technology to evaluate drivers for the acceptance of blockchain-based loyalty programmes
TY  - journal article
ER  -