TY  - JOUR
AU  - Marquez Garcia, Juan Antonio
AU  - Gomez Olmedo, Ana María
AU  - López-Agulló Pérez-Caballero, José Manuel
PY  - 2024
SN  - 1648 - 4460
UR  - https://hdl.handle.net/20.500.14352/130279
T2  - Transformations  in Business & Economics (TIBE)
AB  - Purpose - To delve into a deeper understanding of purchase decision-making processes cultivated from within organisations, this paper aims to study a promising yet overlooked approach to the role of mindful attitudes in counterfeiting. For this...
LA  - eng
M2  - 404
PB  - Universidad de Vilnius, Lituania
KW  - Counterfeiting
KW  - Mindful consumption
KW  - Organisational culture
KW  - Brand strategies
TI  - Changing mindsets from within the organisation: an empirical examination of mindful consumption and counterfeiting
TY  - journal article
VL  - 23
ER  -