RT Journal Article
T1 Analysis of character construction in transmedia advertising narrative
A1 Garrido Pintado, Pablo
A1 Estupiñán, Óscar
AB The development of digital media and socialization has generated new forms of interaction. In addition, it breaks with the traditional structure of the story. New forms is given place, like transmedia.In these narratives, the character has a fundamental role. Characters that exist in their own possible world. Their presence is vital for their behavior and personality matches with their universe and the interaction of other elements of the story.The aim of this study is to validate, in the first instance, a model of character analysis in the transmedia. The analysis of transmedia characters present in the language of advertising, can lay the groundwork for future studies on new narratives. In this case, we analyze the characters involved in the campaign "Close" Banco Sabadell.
PB Fundación iS+D para la Investigación Social Avanzada,
SN 1989-3469
YR 2016
FD 2016
LK https://hdl.handle.net/20.500.14352/98642
UL https://hdl.handle.net/20.500.14352/98642
LA eng
NO Garrido Pintado, P., & Estupiñán Estupiñán, Óscar. (2016). Analysis of character construction in transmedia advertising narrative. Revista Prisma Social, (17), 140–161. https://revistaprismasocial.es/article/view/1280
DS Docta Complutense
RD 30 sept 2024