TY  - JOUR
AU  - Garrido Pintado, Pablo
AU  - Estupiñán, Óscar
PY  - 2016
SN  - 1989-3469
UR  - https://hdl.handle.net/20.500.14352/98642
T2  - Prisma Social
AB  - The development of digital media and socialization has generated new forms of interaction. In addition, it breaks with the traditional structure of the story. New forms is given place, like transmedia.In these narratives, the character has a...
LA  - eng
M2  - 140
PB  - Fundación iS+D para la Investigación Social Avanzada,
KW  - Narrative
KW  - Transmedia
KW  - Advertising
KW  - Character building
KW  - Semiotic
KW  - Storytelling
TI  - Analysis of character construction in transmedia advertising narrative
TY  - journal article
VL  - 17
ER  -