TY  - JOUR
AU  - Mas, José Manuel
AU  - Jaszus, Kathrin
AU  - Gómez, Andrés
AU  - García Monleón, Fernando
PY  - 2024
DO  - 10.54517/st.v5i1.2463
UR  - https://hdl.handle.net/20.500.14352/119609
T2  - Smart Tourism
AB  - The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion...
LA  - eng
PB  - Asian Pacific Academy of Science Pte. Ltd.
KW  - image destination engagement
KW  - tourism neuromarketing
KW  - cultural differences
KW  - gender differences
KW  - age differences
TI  - Image destination engagement from a cultural perspective: a neuromarketing approach for a Spanish-German study
TY  - journal article
VL  - 5
ER  -