TY  - THES
AU  - Famelart, Emeline
A3  - Marín Arrese, Juana I
PY  - 2010
UR  - https://hdl.handle.net/20.500.14352/46290
AB  - This dissertation aims at analyzing the use of multimodal metaphor of the verbo-pictorial type in English, Spanishand French bank advertisements. Following Lakoff and Johnson’s (1980) and Forceville’s (1996, 2009)approaches, it examines how a...
LA  - eng
KW  - Multimodal metaphors in English
KW  - Spanish and French
KW  - Financial crisis
TI  - Multimodal metaphors and advertising: A trilingual comparison of the use of multimodal metaphor in bank advertisements
M3  - master thesis
ER  -