TY  - JOUR
AU  - Blasco López, María Francisca
AU  - García De Madariaga Miranda, Jesús
AU  - Moya Burgos, Ingrit Viviana
AU  - Recuero Virto, Nuria
PY  - 2020
DO  - 10.3389/FPSYG.2020.00760
SN  - 1664-1078
UR  - https://hdl.handle.net/20.500.14352/100709
T2  - Frontiers in Psychology
AB  - The main challenge of advertising is to catch consumers’ attention and evoke in them positive attitudes to consequently achieve product preference and higher purchase intentions. In modern advertising, visual metaphors are widely used due to their...
LA  - eng
TI  - Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment.
TY  - journal article
VL  - 11
ER  -