RT Journal Article
T1 German Capital and the development of the Spanish hotel industry (1950s-1990s): A tale of two strategic alliances
A1 San Román López, Elena Cristina
A1 Gil López, Águeda
A1 Puig Raposo, Nuria
AB This article examines the long-term development of two strategic alliances between major Spanish (RUI and Iberostar) and German (TUI and Neckermann) tourist firms. Our research builds on the literature on foreign direct investment and institutionalism applied to cross-border cooperation, yet using business history research methods. The study aims to understand how the local Spanish context shaped the interaction between foreign and domestic firms and how this interaction influenced the development of the Spanish companies. Our cases suggest that the Spanish institutional framework affected the nature and strength of alliances. Foreign partners were crucial in providing financial and commercial support, brand consolidation, market knowledge and reputation. However, local actors also played an important role as proactive partners eager to develop their domestic business and upgrade their existing capabilities. Ultimately this strategy would contribute to the internationalisation of Spanish firms after 1990.
PB Taylor & Francis
SN 0007-6791
YR 2020
FD 2020
LK https://hdl.handle.net/20.500.14352/91780
UL https://hdl.handle.net/20.500.14352/91780
LA eng
NO San Román, Elena, Nuria Puig, y Águeda Gil-López. «German Capital and the Development of the Spanish Hotel Industry (1950s-1990s): A Tale of Two Strategic Alliances». Business History 65, n.o 4 (19 de mayo de 2023): 762-86. https://doi.org/10.1080/00076791.2020.1821658.
NO Ministerio de Ciencia, Innovación y Universidades (España)
NO European Commission
DS Docta Complutense
RD 18 abr 2025