TY  - THES
AU  - Rúa de la Plaza, José
A3  - Álvarez Suescun., Emilio
PY  - 2018
UR  - https://hdl.handle.net/20.500.14352/15071
AB  - Amazon.com has not stopped growing since its foundation in 1994, and has become the leading company in the world of e-commerce. Amazon emerged from a great idea of its founder Jeff Bezos, who has managed to turn an online books store into a company...
LA  - eng
KW  - Amazon
KW  - Mercado español.
KW  - Spanish market
KW  - Amazon.
TI  - Amazon`s strategic analysis approaching the Spanish market
M3  - bachelor thesis
ER  -