TY  - JOUR
AU  - Simón Sandoval, Pamela
AU  - García De Madariaga Miranda, Jesús
PY  - 2023
DO  - 10.1002/cb.2168
SN  - 1472-0817
UR  - https://hdl.handle.net/20.500.14352/103571
T2  - Journal of Consumer Behaviour
AB  - The number of Non-Profit Organisations (NPOs) has increased in the past years, and they rely on advertising to communicate their causes. Although the effectiveness of NPO advertising has been studied previously, there is still no consensus about which...
LA  - eng
M2  - 203
PB  - Wiley
TI  - Impact of emotional appeal on non-profit advertising: a neurophysiological analysis
TY  - journal article
VL  - 23
ER  -