TY  - JOUR
AU  - Pedreño Santos, Ana
AU  - García De Madariaga Miranda, Jesús
AU  - Blasco López, María Francisca
PY  - 2019
DO  - 10.1080/15332969.2019.1665905
SN  - 1533-2969
UR  - https://hdl.handle.net/20.500.14352/99463
T2  - Services Marketing Quarterly
AB  - This study focuses on the marketing variable known as Termination Fee Commitment and its relation to customer value. The use of this variable is widely extended in different industries due to its influence on customer retention from the moment of...
LA  - eng
M2  - 316
PB  - Taylor & Francis 
KW  - Customer value
KW  - Loyalty
KW  - Retention
KW  - Market orientation
KW  - Penalty
KW  - Discounts
TI  - The role of termination fee commitment in developing customer value in the telecommunication industry: an empirical study
TY  - journal article
VL  - 40
ER  -