TY  - JOUR
AU  - Alcalde Giraudo, Alberto
AU  - Fernández Hernández, Ruth
AU  - Paradinas Márquez, Carmen
AU  - Sánchez González, María Pilar
AU  - García Muina, Fernando 
PY  - 2020
DO  - 10.1016/j.techfore.2020.120441
SN  - 0040-1625
UR  - https://hdl.handle.net/20.500.14352/101148
T2  - Technological Forecasting & Social Change
AB  - The hotel industry is looking for new positioning strategies to attract more clients or capture new segments to achieve maximum profitability. In order to do this, hotel companies are trying to achieve a competitive positioning that responds to the...
LA  - eng
M2  - 1
PB  - Elsevier
KW  - Nordic tourist
KW  - Hotel classification
KW  - Service experience
KW  - Experiental marketing
TI  - Marketing approach to Nordic tourism
TY  - journal article
VL  - 1
ER  -