RT Journal Article
T1 Exploring the interaction between big data analytics, frugal innovation, and competitive agility: the mediating role of organizational learning
A1 Al-Omoush, Khaled Saleh
A1 García-Monleón, Fernando
A1 Mas, José Manuel
AB Drawing on the dynamic capabilities theory and Big Data Analytics (BDA) literature, this study aims to develop a novel framework, exploring to what extent BDA impacts Organizational Learning (OL), Frugal Innovation (FI), and Competitive Agility (CA). This study also examines to what extent OL mediates the potential role of BDA in generating FI and CA. To conduct this empirical study, data was collected from 223 managers from pharmaceutical companies in Jordan and the data was analyzed using Smart PLS software. The results indicated that BDA significantly impacts OL, FI, and CA. The finding also indicated that OL mediates the impact of BDA on FI and CA. This study significantly contributes to the theory and growing body of knowledge on the intricate interplay among BDA, OL, FI, and CA. It offers valuable insights into the underlying mechanisms driving these relationships and paves the way for organizations to harness the transformative potential of BDA and OL for sustainable growth and success.
PB Elsevier
SN 0040-1625
YR 2024
FD 2024-03-02
LK https://hdl.handle.net/20.500.14352/120813
UL https://hdl.handle.net/20.500.14352/120813
LA eng
NO Al-Omoush, K. S., Garcia-Monleon, F., & Mas, J. M.(2024). Exploring the interaction between big data analytics, frugal innovation, and competitive agility: The mediating role of organizational learning. Technological Forecasting and Social Change, 200, 123188.
DS Docta Complutense
RD 18 ago 2025