TY  - GEN
AU  - Recuero López, Manuel
AU  - Recuero Virto, Nuria
PY  - 2025
DO  - https://doi.org/10.32038/mbr.2025.12.01.03
UR  - https://hdl.handle.net/20.500.14352/128244
T2  - Marketing and Branding Research
AB  - This research is the first comprehensive analysis to thoroughly examine the emerging discipline of neuroacoustics in marketing and tourism marketing. Neuroacoustics combines neuroscience and acoustics to fully understand the effect of these signals on...
LA  - eng
M2  - 38
KW  - Sound
KW  - Sonic branding
KW  - Acoustics signals
KW  - Music
KW  - Sensory marketing
TI  - Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism: A Comparative Systematic Literature Review and Bibliometric Analyses
TY  - review article
VL  - 12
ER  -