RT Journal Article
T1 A fuzzy and bipolar approach to preference modeling with application to need and desire
A1 Franco De Los Ríos, Camilo A.
A1 Montero De Juan, Francisco Javier
A1 Rodríguez González, Juan Tinguaro
AB Fuzziness and bipolarity allow representing human knowledge, taking into account the gradual and the dialectic properties of language, focusing on the meaning of concepts. Under this cognitive and linguistic approach, we explore preference relations, examining their semantic decomposition through fuzzy preference structures and the specification of meaningful opposites. In particular, we introduce the Preference–Aversion (P–A) model, which allows analyzing, under an independent aggregation methodology, the possible gains and losses, like pros and cons, towards a given set of alternatives. As an attractive feature of this proposal, we show that the P–A model allows distinguishing between need and desire, contrary to common preference models where both notions are indistinguishable.
PB Elsevier Science Bv
SN 0165-0114
YR 2013
FD 2013-03-01
LK https://hdl.handle.net/20.500.14352/33281
UL https://hdl.handle.net/20.500.14352/33281
LA eng
NO Franco, C., Montero, J., Rodríguez, J.T.: A fuzzy and bipolar approach to preference modeling with application to need and desire. Fuzzy Sets and Systems. 214, 20-34 (2013). https://doi.org/10.1016/j.fss.2012.06.006
NO Universidad Complutense de Madrid
NO Gobierno de España
DS Docta Complutense
RD 7 abr 2025