TY  - JOUR
AU  - Nicolás Ojeda, Miguel Ángel
AU  - San Nicolás Romera, César
AU  - Ros Velasco, Josefa
PY  - 2019
SN  - 1932-8036
UR  - https://hdl.handle.net/20.500.14352/128424
T2  - International Journal of Communication
AB  - This study analyzes the transmedia strategies for the top-selling titles of the medieval-inspired video game saga World of Warcraft (WoW). We use a narrative analysis method that is applied to the phenomenon of video games whose narratives are built...
LA  - eng
M2  - 1507
PB  - USC Annenberg
KW  - Transmedia
KW  - Video games
KW  - Strategy
KW  - Advertising
KW  - History
TI  - In the Warcraft universe we trust: an analysis of transmedia advertising strategies in the World of Warcraft video game series ("Battle Chest 3.0," "Cataclysm," and "Mists of Pandaria")
TY  - journal article
VL  - 13
ER  -