TY  - CHAP
AU  - Díaz Soloaga, Paloma
AU  - Carcelén García, Sonia Laura
AU  - Díaz-Bustamante Ventisca, Mónica
AU  - Kolotouchkina Shvedova, Olga
A4  - Springer Nature
PY  - 2025
DO  - 10.1007/978-981-97-5073-3_3
SN  - 978-981-97-5072-6
UR  - https://hdl.handle.net/20.500.14352/128412
AB  - The Spanish fashion sector has undergone a notable transformation over the last two decades. The need to internationalize the business due to the 2007 financial crisis, associated with digitalization, has pushed brands toward different dynamics than...
LA  - eng
M2  - 31
PB  - Springer
KW  - Greenwashing
KW  - Sustainability
KW  - Fashion Brands
KW  - Fashion Communication
KW  - Spanish Fashion
KW  - Communication
TI  - Sustainable Fashion Communication: How to Overcome the Hidden Fear of Spanish Brands
TY  - book part
ER  -